CLOBBER Interview
An Unfiltered Chat with me
A Deep Dive into Casual Culture with the Creator of Stoned Love 1982
Hello, everyone! Thanks for joining me on what promises to be an enlightening journey into the heart of football, fashion, and the unwavering spirit of the casual subculture. As many of you know, I've been part of this scene from its nascent days, evolving alongside it, from the terraces to the cobbled streets where subcultures thrive.
Today, I'm thrilled to share a candid conversation I had during the first-ever Clobber Magazine live stream, marking their sixth anniversary. Clobber has been a free resource and a staple in the casual community for years, championing the lifestyle we live and breathe.
The Casual Beginnings
The chat kicked off with a bit of a technical tussle—classic live stream woes—but soon we were diving deep into the origins of my casual journey. I've always been transparent about my roots, hailing from a small town near Grimsby, where football wasn't just a game; it was a gateway to a culture that defined a generation.
From my early days getting into the scene around the age of 12 or 13, during the tumultuous times of my parents' divorce, to the evolution of my music tastes from ska to mod tunes, every piece of clothing, every match attended, and every record spun has shaped who I am today.
The Evolution of My Style
We discussed the transition from classic mod staples like Ben Sherman and Fred Perry to the more nuanced terrains of casual wear, where brands like Stone Island and CP Company began to paint the broader strokes of my style. My first encounter with Stone Island was during a trip to Milan in the mid-80s—a pivotal moment that sparked a lifelong love affair with the brand known for its innovation and distinctive aesthetic.
Facing the Critics
It's no secret that with a substantial online presence comes a fair share of criticism. During the live stream, we tackled this head-on, addressing some of the trolling that seems rampant within the community. I shared how historical posts and discussions on platforms like Instagram can sometimes be misinterpreted, leading to unwarranted negative feedback. However, it's vital to keep a sense of humour and remember that the true essence of our culture is rooted in authenticity and shared passion, not in baseless gatekeeping.
The Future of Casual Culture
Looking forward, we pondered the path that casual culture is on, especially considering the shifts in fashion and consumerism. With Stone Island now under the wing of Moncler and the changing landscapes of retail and brand loyalty, the discussion veered towards what makes this subculture enduring and how it continues to influence global fashion trends.
Closing Thoughts
As we wrapped up the stream, the community's response was overwhelmingly positive, with many resonating with the shared anecdotes and reflections on where we've come from and where we're headed. It's clear that while the fabrics may change and the brands may evolve, the spirit of the casual culture remains as vibrant and defiant as ever.
For those who missed the live action or want to relive the experience, I’ve included the full video right here on Stoned Love 1982. Dive in, and let's keep the conversation going. Whether you're a seasoned veteran of the casual scene or a newcomer eager to learn about its rich history, there's always more to explore.
Thanks for tuning in, and remember, in the world of fashion and subcultures, it's not just about what you wear—it's about what you represent.